Neuroscience, in its constant expansion, has entered various fields of knowledge, including the financial market. In this context, the concept of “neurobroker” emerges, a professional who uses knowledge from behavioral neuroscience, genetics and finance to optimize their decisions and results in the stock market (Scodelario et al., 2021).
One of the pillars of neurobrokering is “neuroprediction”, the ability to predict the success of investments based on brain activity. Studies indicate that activation of the nucleus accumbens (NAC) in the brain, related to the anticipation of reward and positive evaluation of opportunities, can be an indicator of future stock performance, especially in experienced brokers (Brussel, Boksem & Smidts, 2023).
Another relevant aspect is the influence of emotions on financial decisions. Fear and greed, for example, can lead to impulsive and harmful decisions. The neurobroker seeks to control these emotions and cognitive biases through techniques such as meditation, psychological monitoring and training (Mateu, Monzani & Navarro, 2016; Piwowarski, Biercewicz & Borawski, 2019).
Furthermore, genetics also plays an important role in financial decisions, being responsible for up to 45% of individual investor behavior (Cronqvist & Siegel, 2013). Understanding genetic influence can help the neurobroker understand their own behavior patterns and develop more effective strategies.
In short, the neurobroker represents a new approach in the financial market, using neuroscience as a tool to improve your skills and obtain better results. By understanding how the brain works, controlling emotions and recognizing cognitive biases, the neurobroker can make more rational and strategic decisions, maximizing profits and minimizing risks.
Reference :
ABNT: SCODELARIO, Rafael; CAMPOS, Eduardo Antonio de Souza; RODRIGUES, Fabiano de Abreu Agrela. Neurobroker: neuroscience and the stock broker. Contributions to Social Sciences, São José dos Pinhais, v. 16, no. 7, p. 5848-5858, 2023.
