By Jennifer de Paula
It’s disheartening to see how many companies and professionals still perpetuate the simplistic idea that marketing is just about posting content on social media, gaining new followers, or getting more views on videos. This view reduces marketing to a mere pursuit of empty metrics, ignoring the strategic and profound essence that it truly possesses.
Real marketing goes beyond numbers. It is, above all, strategy. It involves meticulous planning, where each action is designed to not only attract, but also retain customers with a clear purpose. It’s not about quantity, but about quality. It’s about choosing representatives and partnerships that truly add value, that reflect your brand’s values and mission.
Modern marketing should focus on creating experiences. Experiences that transform consumers into brand advocates. When you can create this connection, you’re not just selling a product; you’re selling relevance, desire, and trust. This allows your brand to raise its prices, not because it’s expensive, but because the value perceived by the customer is much greater than the financial cost.
What really sells in today’s market isn’t necessarily what’s most visible or what gets the most likes. It’s what creates impact, generates connection, and produces lasting results. It’s about building a narrative that resonates with people, that makes them feel part of something bigger. It’s about true engagement, not superficial engagement that disappears as quickly as it appears.
Therefore, marketers must always remember: the heart of marketing is not a number or a metric, but the human relationship you build. Real marketing is about transforming perceptions, inspiring action, and strengthening bonds. That’s what makes the difference in the long run. That’s real marketing.
